In this article, I’m going to tell you my method of how to write a blog post. Read on if you often find yourself stuck for post ideas!
A week or so ago I was emailing back and forth with one of my clients.
We had decided that his site needed more content and so I told him the easiest way to do that was to start a blog.
He thought it was a great idea, but wasn’t really sure where to start…
His response was; “Creating content is the hard part for me, to be honest. I’m not a writer and you steered me away from content writing software” – and rightly so!
He was talking about software which “magically” creates new content out of thin air, right before your eyes.
You see, content creation software is out there, but the way it works is that it scans for other people’s relevant articles on the web and then “spins” them so that they are unique. The issue with this is:
1. They are never truly unique.
2. The content created by this kind of software is unreadable by humans. It doesn’t ever make sense.
Aside from that, Google isn’t stupid, and they know what you’re up to.
I’d also advise you against cheap writers – i.e. those from sites such as Fiverr.
Now, I’m not saying all the cheap services are poor quality, copied content; but in my experience it has been every time. More importantly, I now have a deal with a professional ghost writer who is more than capable of providing good quality, well researched, unique content on a regular basis.
Not everyone can afford that, and admittedly, I only use her from time to time. Therefore, I usually create all my content manually myself.
And while it’s not my favorite thing to do, I feel that it’s usually worth it.
1. If I’m creating content for a site that I don’t know much about, I start with a title/question related to that niche.
For example, if I’m writing for a Health and Fitness blog, I will think of a question that needs to be answered. I either check out similar blogs for ideas OR I simply ask my network of bloggers what they want to know about the topic. If you want to join our facebook group for bloggers you can ask to join here.
2. Then I go and read up on the subject on a few other pages/blogs.
I literally Google my question. I go and read other peoples posts and I think – how can I improve on this? What can I do to make this more useful to the reader?
3. Then the objective is to try to write a useful post to answer that question as best as I can using the information I’ve just learned.
Using what I’ve just read, I start writing up the post. I make sure I answer the question, incorporating elements of my research but also providing more value to the reader than other writers (hopefully!).
Note: I said USING the information, not COPYING!
If you’re a company looking to start a blog, then you could take a slightly different approach.
When you want to add a blog to your site, a good place to start is to brainstorm what kind of questions your customers might have. Instead of an FAQ page you can just answer those questions in depth on your blog.
Example questions you start with:
– Why is it important that you have a site for your clients?
– How does your site work?
– What are the top ten questions you get asked on a regular basis about your business?
– I’m sure you can think of/have been asked many more questions by your clients!
As you go on, whenever you get asked a question, think whether you can turn it into a blog post or not. I’ve even blogged email conversations before that I’ve edited into a post.
Be creative and have fun with it! Your blog is meant to be a little piece of you.
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