How To Get Blog Traffic Using Facebook

How To Get Blog Traffic Using Facebook
Like us on Facebook

How To Get Blog Traffic Using Facebook

In this post I’m going to show you how to get blog traffic using Facebook. As soon as you start your blog, one of your next steps should be to start a Facebook page.

Your Facebook page is a place where you can advertise your content for free. It’s a place where people can easily follow you without submitting their email address or leaving the site they’re already on – Facebook.

This makes it easy for them and for you.

But why should you care about Facebook? Well, because it is by far the most popular social media site.

For example, the chart below shows the percentage of the population of the world that uses each social media platform. (Out of the top 8 in the world)

timthumb

(Image credit: http://www.digitaltsunami.com/2013/05/16/the-top-social-networks-the-latest-statistics/)

As you can see, Facebook is used by far more people than any other social media platform in existence. In fact, it is used by over half of the internet users in the world.

So what does that mean? It means that through Facebook alone, you can literally reach over half of the world.

How To Get Blog Traffic Using Facebook

Step 1 – Facebook Page

When setting up your Facebook page, make sure you fill out every piece of information possible. When people are searching for pages to follow, make sure you give them enough information to confidently select your page as their next “like”.

Once people like your page, you can post whatever you want and they will be able to like/comment/share/click on it. Meaning you can simply post links and get traffic that way.

But you can’t just rely on people using the search bar to stumble across your page.

Sometimes people don’t know what they want until it’s literally thrust under their nose. The next step to being successful on Facebook is to get “likes” to your page.

For the purposes of this article, let’s pretend that you don’t have any Facebook friends to ask to like your page. Or perhaps you’re writing about a topic that you know won’t interest your friends.

I’m about to tell you how to hook up with thousands of other bloggers in mere seconds.

But why would you want to connect with other bloggers?

Because, other bloggers have their own audiences and followings.

Imagine you have 10 followers. You post content, and it reaches those 10 followers – great.

Now imagine, you met 5 other bloggers who each have 10 followers of their own. And imagine for a second that they liked your content and were willing to share their content with their followers…

Now your content is reaching 60 people (including yours) instead of just your 10.

The only difference is that most of the bloggers you interact with are likely going to have been doing this for longer than you, and already have much larger audiences.

That’s the goal here. To get bloggers interested in your content, and then for them to like it enough to share it with their existing fan base – and in turn help to grow yours.

Step 2 – Facebook Groups (aka Finding Bloggers)

Log into Facebook and type into the search bar at the top “Bloggers” or “Blog” or “[Your Niche] Blog” and click the option to show just groups.

Facebook Group Search

You will see a load of groups for either bloggers in general, or people who blog about the same topic as you (depending on what you searched).

Go through and request to join as many of these groups that look like they’ll be useful as possible.

I recommend only targeting groups with more than 100 members as you’ll get a better response. However, you can sometimes find some smaller groups with more active, focused and helpful members.

Most of them will accept you immediately, others may take a few days because the group admins aren’t active, and others may require you to submit some information to them about you and your blog so that they can check that you meet their criteria before accepting you.

Once you’re in some of these groups, go back to your news feed and take a look at what’s there.

You’ll see a bunch of different posts from your new groups offering things like “like for like”, “follow for follow”, “share for share” etc.

What happens with these is, you post the link to your Facebook page, Twitter page, or other social media page (whichever the original poster has specified) and everyone else participating in that post will like, share, comment or whatever the original goal was.

Hundreds of other bloggers will see your posts and have the opportunity to interact with you.

You have to go and do the same for everyone else. There’s no avoiding it, you have to reciprocate or you will be removed from that group by the owner.

Besides, why wouldn’t you? They’re scratching your back, make sure you scratch theirs!

In the process you will find blogs that you’ll enjoy to read, as well as other interesting social media pages. But the main thing is, you’ll be growing your social media following, and meeting other bloggers with the same goals as you.

Every now and then you may post a link to one of your articles if you think someone may be interested in reading it. There will also be times where group admins just offer for you to post a link to whatever you want for everyone to explore.

You absolutely cannot go to every single page and spam a post to all the members.

This will get you kicked out extremely quickly, and then you can kiss goodbye to your new found blog buddies.

I want to save you some time and trouble, so here are direct links to my favorite Facebook groups so you can join them.

These are all the generic blogging ones, if you use the search bar you will be able to find a lot more specifically focused on your blog topic:

Elite Bloggers – this one is mine, specifically for Tom Watts Blog readers!

Blog Engagement/Promotion Group

Blogging Boost

Bloggers United

UK Bloggers – only if you’re in/from UK

Blogger Forum

Bloggers United

Blog Life

Blogger2Business

Show Your Blog Love

The Bloggers Group

Bloggers Forum

Bloggers Union

The Bloggers Initiative

Authors, Readers, Reviewers and Bloggers

These are the best I’ve found, and without a doubt, this is the fastest way to connect with other bloggers. Once you’ve joined some of these groups, you should make your own group just for other bloggers in your niche.

What you’ll end up with is a more focused, trusting power group to share and promote your content with.

Now you know how to get blog traffic using Facebook. Let me know if you have any other tips – I’m sure you do!

 

Tom Watts
Follow me

Tom Watts

Blogger from England, living in Canada. I blog about blogging, SEO, Social Media, Web Design etc. Monday lover, coffee consumer. The glass is always half full. Read my full story here: Read More
Tom Watts
Follow me

Latest posts by Tom Watts (see all)

9 Comments

  1. Tom,
    Actually followed you here from Sarah Petersons blog post on the same topic. I have never considered setting up a Facebook group before – probably because I was not certain I had the experience and knowledge to take such a big step. But your post has given me the guidance and encouragement to give it a shot. I like the concept and idea of being able to build closer relationships with my blog readers as well as generating some really targeted traffic. Many thanks for sharing your expertise – it is greatly appreciated by this ancient Aussie marketer.

    • Tom Watts says:

      Hi Peter,

      Thanks for the feedback, and I’m glad you found the article useful! I think Facebook groups are a great way to connect with your audience – but even more so a great way to connect with your blogging peers. I’ve met so many amazing “undiscovered” authors through these groups that it just doesn’t seem fair. Hope to see you back again soon Peter 🙂

      Tom

  2. Enstine Muki says:

    Hey Tom,
    I came here from a comment you dropped on Ryan’s bloggingfromparadise.com. I thought it would be a nice thing to stop by and drop a word 😉

    Ok, you mentioned some pretty awesome Facebook groups. I know a few on your list so I think it’s time to check out others 😉

    Do have a wonderful week. I’ll be back

  3. Aaron Clarke says:

    Hi Tom

    I’m new (reatively) to blogging and justtrying to find my niche. I stumbled upon your page through facebook.Your posts are fantastic and great for anyone learning how to blog. Keep up the good worrk, it’s really insightful!

    • Tom Watts says:

      Hey Aaron,

      Thanks for the comment, glad you found the blog! What niche are you currently working on?

      Make sure you subscribe and I’ll send you a short email whenever I make a new post 🙂

      Thanks
      Tom

      • Aaron Clarke says:

        Subscribed!

        I want to blog about staying motivated and being positive. I know there are a few sites out there but its a topic that really interests me.
        Working out how to find readers and building a successful blog is something im struggling with. But your blog posts are certainly helping

        Thanks

  4. Souvik Das says:

    Yeaa you are right…

  5. James Carter says:

    Thank you Paul. I am new at blogging and your tips are really helping me a lot. I am still learning how to interact with more people. I don’t want to attract one time readers, i really want to build a relationship here and your tips make part of the building

Leave a Reply

Your email address will not be published. Required fields are marked *

Send this to friend