In this post I’m going to show you how to get blog traffic using Facebook. As soon as you start your blog, one of your next steps should be to start a Facebook page.
Your Facebook page is a place where you can advertise your content for free. It’s a place where people can easily follow you without submitting their email address or leaving the site they’re already on – Facebook.
This makes it easy for them and for you.
But why should you care about Facebook? Well, because it is by far the most popular social media site.
For example, the chart below shows the percentage of the population of the world that uses each social media platform. (Out of the top 8 in the world)
As you can see, Facebook is used by far more people than any other social media platform in existence. In fact, it is used by over half of the internet users in the world.
So what does that mean? It means that through Facebook alone, you can literally reach over half of the world.
When setting up your Facebook page, make sure you fill out every piece of information possible. When people are searching for pages to follow, make sure you give them enough information to confidently select your page as their next “like”.
Once people like your page, you can post whatever you want and they will be able to like/comment/share/click on it. Meaning you can simply post links and get traffic that way.
But you can’t just rely on people using the search bar to stumble across your page.
Sometimes people don’t know what they want until it’s literally thrust under their nose. The next step to being successful on Facebook is to get “likes” to your page.
For the purposes of this article, let’s pretend that you don’t have any Facebook friends to ask to like your page. Or perhaps you’re writing about a topic that you know won’t interest your friends.
I’m about to tell you how to hook up with thousands of other bloggers in mere seconds.
But why would you want to connect with other bloggers?
Because, other bloggers have their own audiences and followings.
Imagine you have 10 followers. You post content, and it reaches those 10 followers – great.
Now imagine, you met 5 other bloggers who each have 10 followers of their own. And imagine for a second that they liked your content and were willing to share their content with their followers…
Now your content is reaching 60 people (including yours) instead of just your 10.
The only difference is that most of the bloggers you interact with are likely going to have been doing this for longer than you, and already have much larger audiences.
That’s the goal here. To get bloggers interested in your content, and then for them to like it enough to share it with their existing fan base – and in turn help to grow yours.
Log into Facebook and type into the search bar at the top “Bloggers” or “Blog” or “[Your Niche] Blog” and click the option to show just groups.
You will see a load of groups for either bloggers in general, or people who blog about the same topic as you (depending on what you searched).
Go through and request to join as many of these groups that look like they’ll be useful as possible.
I recommend only targeting groups with more than 100 members as you’ll get a better response. However, you can sometimes find some smaller groups with more active, focused and helpful members.
Most of them will accept you immediately, others may take a few days because the group admins aren’t active, and others may require you to submit some information to them about you and your blog so that they can check that you meet their criteria before accepting you.
Once you’re in some of these groups, go back to your news feed and take a look at what’s there.
You’ll see a bunch of different posts from your new groups offering things like “like for like”, “follow for follow”, “share for share” etc.
What happens with these is, you post the link to your Facebook page, Twitter page, or other social media page (whichever the original poster has specified) and everyone else participating in that post will like, share, comment or whatever the original goal was.
Hundreds of other bloggers will see your posts and have the opportunity to interact with you.
You have to go and do the same for everyone else. There’s no avoiding it, you have to reciprocate or you will be removed from that group by the owner.
Besides, why wouldn’t you? They’re scratching your back, make sure you scratch theirs!
In the process you will find blogs that you’ll enjoy to read, as well as other interesting social media pages. But the main thing is, you’ll be growing your social media following, and meeting other bloggers with the same goals as you.
Every now and then you may post a link to one of your articles if you think someone may be interested in reading it. There will also be times where group admins just offer for you to post a link to whatever you want for everyone to explore.
You absolutely cannot go to every single page and spam a post to all the members.
This will get you kicked out extremely quickly, and then you can kiss goodbye to your new found blog buddies.
I want to save you some time and trouble, so here are direct links to my favorite Facebook groups so you can join them.
These are all the generic blogging ones, if you use the search bar you will be able to find a lot more specifically focused on your blog topic:
Elite Bloggers – this one is mine, specifically for Tom Watts Blog readers!
UK Bloggers – only if you’re in/from UK
These are the best I’ve found, and without a doubt, this is the fastest way to connect with other bloggers. Once you’ve joined some of these groups, you should make your own group just for other bloggers in your niche.
What you’ll end up with is a more focused, trusting power group to share and promote your content with.
Now you know how to get blog traffic using Facebook. Let me know if you have any other tips – I’m sure you do!
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